Stop Relying on Social Media Alone
Many small businesses use Facebook, Instagram, or TikTok to promote themselves online.
Now we’re not knocking it, as we all know that social media can be a powerful tool. What we’re saying is that it shouldn’t be your only online presence.
Here’s why having a dedicated website is a huge plus for your business, and why social pages alone won’t give your business the professional feel it needs.
A website is yours
Social media platforms can change how they work or disappear suddenly. This can make you lose your audience, visibility, or control over your message.
A website is your own space. You decide the design, content, and how it works—without anyone in between.
A website builds credibility
Customers trust businesses with a professional website. A good website shows you’re serious, established, and reliable—much more than just a Facebook page.
It’s often the first place people look when deciding whether to get in touch, make a booking, or place an order.
Websites rank on Google, social media often doesn't
When people look for your services or products, your website—not your Instagram—helps you appear in search results.
Your website gives you the power to optimise for search (SEO) and attract visitors who may not already follow you.
Websites share your full story
Social platforms restrict how you share your services, work, reviews, and prices. A website lets you fully control how you show your brand, what you offer, and why you’re different.
A website lets you do more
Websites offer features like contact forms, online bookings, e-commerce, and custom pages that social media can't provide.
And when built on a platform like Squarespace, adding these features is simple, without the need for complicated tech or coding.
To summarise, social media is great for building a community and getting noticed, but it shouldn’t replace your main website. Your website is your main online space, showing your brand clearly. Social media helps bring people to your site, where they can learn more about your products and services.
