Top Squarespace Features for Creating Stunning Websites
There are loads of different website platforms available, but when people ask why I build exclusively on Squarespace, the answer is simple: it just works, for businesses and for customers.
Squarespace provides the flexibility to create clean, modern websites without the usual headaches of overly complicated systems, and when set up correctly, it becomes a powerful tool for growing a business online.
Below are the key Squarespace features I use every day to build websites that not only look great but also perform.
Clean, modern design
One of Squarespace’s biggest strengths is its design foundation: the templates are clean, minimal and thoughtfully crafted, so you don’t have to battle cluttered elements, broken layouts or dated styles.
Instead, you begin with a strong base that can be shaped to reflect your brand.
That’s also where many DIY sites fall short; they leave the template unchanged.
When I build a Squarespace site, the template is only the starting point; I refine spacing, typography, layout and flow so the site feels intentional and bespoke, not ‘off-the-shelf’.
Easy to update, even if you’re not technical
A website should never feel like something you’re scared to touch.
Squarespace’s editor makes it genuinely easy for business owners to update content themselves once the site is live, whether that’s changing text, swapping images, adding new pages, or posting blogs.
This is huge for my clients: they don’t want to rely on a developer for every tiny change; they want freedom without breaking anything. That’s exactly what Squarespace offers when it’s set up properly. Y
ou can have a beautiful website, but if visitors can’t easily navigate it, they won’t stick around.
Mobile responsiveness that actually works
Most people visit your website on their phone, and if your site doesn’t work properly on mobile, you’re simply losing customers.
Squarespace handles responsiveness well, but it still needs careful configuration: layout decisions, spacing, image sizing and content order all affect how the site feels on smaller screens. When I design a site, mobile isn’t an afterthought; it’s baked in from the start.
Built-in SEO foundations (done properly)
SEO doesn’t have to be complicated — but it does need to be done right.
Squarespace includes solid SEO foundations out of the box:
Clean URLs
Editable page titles and meta descriptions
Image alt text
Automatic sitemaps
Secure HTTPS
Where most sites go wrong is assuming that’s “enough”.
When I build a Squarespace site, SEO is considered during layout, content structure, headings, page flow, and internal linking — not bolted on at the end. That’s how you give your site the best chance of being found.
E-commerce that doesn’t feel clunky
Squarespace Ecommerce is an excellent choice for businesses that want to sell products, services, or subscriptions without a complex custom setup. Its clean interface is easy to manage and integrates seamlessly with the rest of the site, making the shopping experience feel natural rather than tacked on.
For most small and growing businesses, it provides everything needed—especially when combined with thoughtful design and clear calls to action.
Built-in analytics that actually help
You don’t need to drown in data to make better decisions. Squarespace Analytics gives you clear insight into:
How people are finding your site
What pages they’re spending time on
What content is working
Where visitors are dropping off
This kind of information is invaluable when you’re trying to improve conversions, refine your messaging, or decide what to focus on next.
Hosting, security, and updates, handled for you
This is one of the most underrated benefits.
Squarespace takes care of:
hosting
security
backups
updates
performance
No plugins to manage. No surprise site breakages. No constant maintenance. For busy business owners, this alone is a huge win.
Why I use Squarespace for every client
Squarespace gives me the flexibility to design high-quality, custom websites without unnecessary complexity, delivering to my clients a site that’s easy to manage, reliable, and built to grow with their business.
When the platform is combined with intentional design, clear structure, and a solid understanding of how customers actually behave online, the results speak for themselves. If you’re considering a new website or a refresh and want something clean, modern, and built properly from day one, I’d love to help.
