Introducing Bridge Road News.
Client: Bridge Road News
Sector: Retail
Project Overview
Bridge Road News is a staple of the Coalville community, but even the best-known local shops need a digital front door. Despite their long-standing reputation, they lacked an online presence, which meant new residents or passers-by couldn't easily check their services or opening times on the fly.
The goal wasn't to overcomplicate things. We needed a simple, professional, and highly accessible site that acted as a quick reference point for the local community, putting the most important information right at their fingertips.
My Approach
I took a "utility-first" approach to the design. Knowing that most people would be checking the site on their phones while out and about, I prioritised a clean, mobile-responsive layout with large, readable type. I stripped away the clutter, focusing purely on what matters: location, opening hours, and the range of services they provide.
To reflect the shop’s friendly, community-focused vibe, I used a light, welcoming colour palette and an open layout. Behind the scenes, I focused heavily on local SEO. Now, when someone in Coalville searches for a newsagent or specific local services, Bridge Road News is easy to find. The result is a straightforward, reliable digital tool that supports the shop’s day-to-day trade.