Introducing CB Performance & Nutrition.
Client: CB Performance & Nutrition
Sector: Fitness
Project Overview
CB Performance & Nutrition first came to by Stoneman through an enquiry on my own website; one of the first times someone had found my work online, filled in the contact form and gone on to become a client.
Callum already had his branding, social media and some great photography in place, but no website to bring everything together. He wanted somewhere that could properly explain what he offered, give potential clients a better feel for who they'd be working with and, ultimately, help bring new enquiries into the business.
Starting completely from scratch, the aim was to build something modern and professional without overcomplicating it, using the colours and style Callum had already established and turning them into a website that felt like CB Performance & Nutrition.
My Approach
There wasn't another website Callum wanted me to copy or use as a starting point for this one. Aside from his logo, brand colours and photography, I had pretty much a blank canvas, which is usually where I have the most fun.
I built the website around Callum's services and his own story, keeping everything clean, straightforward and easy to navigate. From the main website and service pages through to the artwork used within his downloadable meal plans, the idea was to make everything feel like part of the same CB Performance Nutrition brand.
The site has now attracted more than 2,700 visits and 2,500 unique visitors since the start of 2025, giving Callum an established online presence alongside his social media.
That hasn't meant simply launching it and leaving it alone, either. When Callum later came back to me wanting to improve the number of enquiries coming through the website, I revisited the site with him, reviewed the SEO and looked at where we could make improvements as his business moved further towards online coaching.
For me, that's part of building a website properly. Businesses change, priorities change, and sometimes the website needs to change with them.
The result is a website that started from nothing, gave CB Performance & Nutrition its own home online, and continues to evolve alongside the business.