Introducing Entrust Financial.
Client: Entrust Financial
Sector: Financial Services
Project Overview
Entrust Financial was created as Jas took the step from working independently as a mortgage adviser towards building a business of his own.
At the time, there was no existing website, no dedicated social media presence and effectively no online footprint for the new brand. The website therefore wasn't simply a redesign; it was the starting point for how Entrust Financial would present itself online.
The goal was to create a professional and approachable website that introduced the business, clearly explained the different mortgage services available and, most importantly, made it easy for prospective clients to take the next step.
Alongside the core website, I developed bespoke mortgage calculators and enquiry forms for individual services, giving visitors useful tools while creating clear routes to get in touch with Entrust.
Since launching, the website has generated more than 500 pageviews, with visitors viewing an average of around 2.5 pages per visit. More recently, traffic has also begun to climb considerably, giving the business a growing online presence where previously there wasn't one at all.
My Approach
With no previous website or template to work from, the project started completely from scratch.
This was also my first website within financial services, which meant understanding that getting the information right was every bit as important as the design itself. Rather than pretending to be the mortgage expert, I worked closely with Jas and relied on his knowledge of the industry while I focused on turning that information into a website that was clear, accessible and easy to use.
That collaboration became particularly important during the approval process. The website was reviewed by Quilter Financial Services, with wording and regulatory requirements checked before final sign-off. We worked through the necessary changes together to make sure everything presented on the website was accurate and compliant without sacrificing the overall experience.
I also went beyond the standard Squarespace functionality, using custom code to create calculators and forms tailored to different areas of the website, including First-Time Buyer and Buy-to-Let pages. Video headers were incorporated throughout to give the site more movement and personality while maintaining the professional feel expected from a financial services business.
The end result gave a brand-new financial business a complete online starting point: professional, functional and ready to turn visitors into enquiries.