Introducing Shooterz in Coalville.
Client: Shooterz Leisure
Sector: Entertainment
Duration: 2 Weeks
Project Overview
When Shooterz opened in December 2024, there was already a lot of buzz about the new place to go to in Coalville. But they didn’t have the online presence they needed.
There were a lot of people in town who didn’t know about them, which was a problem that needed solving. The main goal to hit was to increase their online presence, spread awareness, and attract new members.
Our Approach
The focus from the start was clarity. Shooterz offers multiple services, such as leagues, memberships, venue hire, and events, so the site structure had to make information simple to find while staying visually engaging.
We designed a bold, modern layout supported by dark tones, high-contrast typography, and strong photography to mirror the brand’s environment. Navigation was streamlined to prioritise what visitors look for most: pricing, membership info, and how to get in touch. With each page working smoothly on both mobile and desktop, I worked on the site’s SEO to help Shooterz reach new people quickly after launch.
Within the first 24 hours, the website recorded over 350 unique visitors and 500+ page views, setting a strong foundation for ongoing growth and engagement.
Check out their website here
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