Introducing Shooterz in Coalville.
Client: Shooterz Leisure
Sector: Entertainment
Project Overview
Shooterz launched in Coalville with a lot of local excitement, but they were missing a digital home to capture that momentum. While the physical venue was ready to go, potential customers didn't have a clear place to see what was inside, check the tables, or figure out how to join.
The challenge was to build an online presence that matched the energy of the venue while serving as a functional tool to convert that "local buzz" into actual bookings and memberships.
My Approach
Since Shooterz is a vibrant, multi-service entertainment spot, the design had to be bold and modern without being overwhelming. I prioritised the things people care about most: pricing, membership perks, and how to get there. Everything is just a tap away, ensuring a seamless experience whether someone is checking the site on their way to the venue or signing up from home.
The result? The site hit the ground running, recording over 350 unique visitors within the first 24 hours of launch, proving that the local community was ready and waiting for a way to connect with the brand.