Introducing Shooterz Leisure.
Client: Shooterz Leisure
Sector: Entertainment
Project Overview
When Shooterz opened in Coalville, there was already plenty of excitement around it. It was something new for the town, and I knew pretty quickly that it was a project I wanted by Stoneman to be involved with.
I knew one of the team from school, so rather than just getting in touch and saying I built websites, I put together a mock-up and sent them a video showing what their website could look like. That led to a meeting with the rest of the team and, ultimately, by Stoneman being brought in to build a website that could showcase the venue, explain memberships and give people one place to find everything they needed for enquiries and bookings.
My Approach
Shooterz has a strong identity in person, so the website needed to have one too. The dark colours, bold typography and photography were all chosen to reflect the atmosphere of the venue rather than make it feel like another generic leisure website.
There was also a lot to fit in. Pool, darts, memberships, leagues, tournaments, events and bookings all needed their own space without making the website difficult to navigate. The structure keeps everything easy to find while giving Shooterz room to keep adding new events and information as the club grows.
The response was immediate, with more than 350 unique visitors and 500 page views in the first 24 hours after launch. That early interest didn't disappear either. Between January 2025 and August 2026, the website received more than 13,000 visits and 19,000 page views.
Shooterz itself has grown massively since opening, and I've continued working closely with the team on website updates and other design work as the business has developed. The website has grown alongside the club, and still feels every bit as bold as Shooterz itself.