Introducing Harrison Hair in Hugglescote.
Client: Harrison Hair
Sector: Service
Project Overview
Harrison Hair is a stylish, modern salon, but their digital presence wasn't reflecting the high-end experience they provide in person. In the hair industry, a website is often a client's first "consultation." If the site feels dated or cluttered, it doesn't build the trust needed for someone to book that first appointment.
The goal was to build a digital home that felt as polished and professional as the salon itself, moving away from just "having a website" to having a brand platform that attracts the right clients.
My Approach
I went for a "premium-meets-approachable" aesthetic. I used a sophisticated colour palette and clean typography to give the brand a modern edge while keeping the layout focused on the essentials. High-quality imagery was key; I wanted the salon’s results to speak for themselves, so I designed a gallery that makes their portfolio the star of the show.
I prioritised the user experience by making the "Book Now" and contact options impossible to miss. By streamlining the navigation, we removed friction for new clients seeking an appointment. To finish, I set the site up with local SEO to ensure that when people in the area are searching for a new stylist, Harrison Hair is at the top of the list.