Introducing Middleton Physio.
Client: Middleton Physio
Sector: Health & Wellness
Project Overview
Middleton Physio came to by Stoneman through not one, but two previous clients: Alex Jarvis Physiques and Harrison Hair.
As a relatively new business, Middleton Physio was already building a presence through social media, but Calum wanted something more permanent that could establish the brand online and help potential clients discover the business through Google and other search engines.
Unlike some projects where I'm handed a logo and left completely to my own devices, Calum came into this one with plenty of ideas.
He knew what he wanted to communicate, regularly supplied copy for the website and shared examples from other physiotherapy websites that had features or layouts he liked. My job was to take all of those individual ideas and turn them into one cohesive website that felt unmistakably like Middleton Physio. The result is a modern Squarespace website built around the business, its approach to physiotherapy and its ambitions to grow locally.
My Approach
Calum already had his branding in place and a clear understanding of the message he wanted to get across, particularly the more personalised approach he takes with clients rather than relying on generic, copy-and-paste rehabilitation programmes.
Throughout the project, there were plenty of emails, Google Meet calls and more than a few late-night ideas and amendments, but rather than seeing that as a problem, it's something I enjoy about working directly with my clients.
The finished website brings Calum's copy, branding, services and ideas together within a consistent design, with additional touches including rotating homepage text and scrolling customer reviews to add movement without distracting from the information visitors actually need.
Local search visibility was also an important consideration throughout the build, giving Middleton Physio a proper online foundation alongside the social presence the business had already established.
Since launch, Calum has continued to receive positive feedback on the website, including from other people in his network who've subsequently enquired about websites of their own.
For me, the best part was seeing all those individual pieces finally slot together. What started as logos, copy documents, inspiration links and ideas became a website that genuinely feels like it belongs to the business.